What We’re About

Our Beliefs and Values


We Keep It Simple

We embrace being human. Life isn’t about stretching yourself thin with a do-everything-be-everything mentality. Relationships aren’t simple, but we believe practical applications can help. Honest, direct conversations can pave the way to a fresh approach.

We Are On A Mission to fulfil our Mission

We are striving to be harder to kill, easier to love. We want to inspire others to do the same. This means, recognising what is within our control, taking ownership over this, and letting go of things that are outside of our control. To lead with authenticity, vulnerability and love.

We are All in this Together

We’re focused on our individual journey, as a united front. If we want competition, we look in the mirror. If we want support, we must be a community. We want to reach as many parents as possible, to guide them through their own challenges, growth and health. To build a community of strong relationships and resilient humans by providing a mindset coaching program that values the person as a whole being.

We Keep It Real

We don’t do Instagram-model lifestyles. We’re unreasonable. We aim to live like we think, not be held prisoner by what everyone else is doing. We live life outside the box. Disagreements are welcome, discussions are healthy. We promote and support one another. A better life is a goal, not a filter.

Everyone is Welcome

We’re not like most people. We live unreasonable lives compared to others. Our aim is to help you apply our principles to everyday life. We offer the tools for you to become stronger, inside and out. There can be a million different excuses, and we’re not here to invalidate them. Instead, we meet our community where they’re at. We defy excuses and build habits to grow to our best. Minimal equipment. Minimum flare. Maximum support.


Who We Are

Our goal is to meet you where you’re at and support you along the way. We’re a small team of diverse personalities and backgrounds. Some of us have conversations with plants, and some of us write novels. We have kids, farms, mortgages, favorite tv shows, goals, and families. We know every story is unique because our stories are all so different. We are Outsiders because we don’t fit inside any one box.

Meet the Team