What We’re About

Our Beliefs and Values


We Keep It Simple

We embrace being human. Life isn’t about stretching yourself thin with a do-everything-be-everything mentality. Relationships aren’t simple, but we believe practical applications can help. Honest, direct conversations can pave the way to a fresh approach. We’re unreasonable to the outside world. We don’t need fancy – we’re about efficiency and humility.

We are a Mission-Driven Culture

We keep focused on the “Why.” Why feel this way? Why be fit? Why train our weaknesses? We want to grow in each moment. Our gaze is fixed on that goal, not outperforming our neighbors. Progress is the motivation.

We are All in this Together

We’re focused on our individual journey, as a united front. If we want competition, we look in the mirror. If we want support, we must be a community. Life Outside the Box is built to lift each other up. We find victory when others only see struggle. We laugh, cry, and stand beside one another through the peaks and valleys.

We Keep It Real

We don’t do Instagram-model lifestyles. We’re unreasonable. We aim to live like we think, not be held prisoner by what everyone else is doing. We live outside the box. Disagreements are welcome, discussions are healthy. We promote and support one another. A better life is a goal, not a filter.

We’re Not Going to Let Our Excuses Win

We’re not like most people. We live unreasonable lives compared to others. Our aim is to help you apply our principles to everyday life. We offer the tools for you to become stronger, inside and out. There can be a million different excuses, and we’re not here to invalidate them. Instead, we meet our community where they’re at. We defy excuses and build habits to grow to our best. Minimal equipment. Minimum flare. Maximum support.


Who We Are

Our goal is to meet you where you’re at and support you along the way. We’re a small team of diverse personalities and backgrounds. Some of us have conversations with plants, and some of us write novels. We have kids, farms, mortgages, favorite tv shows, goals, and families. We know every story is unique because our stories are all so different. We are Outsiders because we don’t fit inside any one box.

Meet the Team